Kosuke Tsumura's 1992 coat with the concept of "FINAL HOME" has been revived for the first time in 31 years. 31 years ago, the same place was beautifully developed and the KABUKICHO TOWER in Shinjuku was built. The same place as 31 years ago was beautifully developed and Shinjuku KABUKICHO TOWER was built, but there were still many garbage, crows, drunks, street dwellers, etc. I remember thinking while shooting that the impression and atmosphere of a city is created by the people living there. FINAL HOME" is a wear that survives in the city.
"31 years later, same place as in 1992 "KOSUKE TSUMURA × LAVENHAM + ELIMINATOR
P Tsutomu Umezawa
Model Yusuke Oshiba (bNm)
ST ELIMINATOR
ART Kenji Endo
Production ELIMINATOR
COMMERCIAL PHOTO 2023/10 "Five Photographers Capture the ~Takamine Nadeshiko~" Participated as a Photographer.
COMMERCIAL PHOTO 2023/10 "Five Photographers Capture the ~Takamine Nadeshiko~" Participated as a Photographer.
Five Photographers Capture the ~Takamine Nadeshiko~
Akiko Isobe x Momoko Hashimoto
Koji Sato x Mikuru Hoshitani
Tsutomu Umezawa x Himeri Momiyama
Atsushi Yagi x Erisa Higashiyama
Yuri Hanamori x Momona Matsumoto
I was in charge of the test shooter for Lomo's new film Lomo Chrome Color '92.
DAINIHON JOCHUGIKU"Kinchol Video for young people" I was in charge of the filming of the commercial, which made full use of AI to create the backgrounds and other aspects of the world, and was the first attempt in the history of commercials to materialize and film costumes created by AI.
CD + C + PL Masayoshi Furukawa
C + PL Takahisa Naokawa
AD + PL Kyohey Myoga
PL Tomoki Kobori
Pr Hiroyuki Ishikawa
PM Tsugumi Shiba
Dir Cezan Iseda
Cam Tsutomu Umezawa
L Yuki Maeshima
ST Mayako Shigeta
HM KOUTA
Model Ryoma Tanaka Naho Miyamori
Post Production EDP graphic works Co.,Ltd. image studio 109
EDIT + CG Director Shoi Okuda
Music MELODY PUNCH
Music Pr Toru Midorikawa
CG Director Kouki Sato Shion Takahashi
MA Takaki Kato
SE Masumi Takino
Production HARUKIKAKU TOKYO CO.,LTD
Agency DENTSU INC.
I was in charge of shooting key visuals for a new brand "saika". The candles will be made from flowers discarded by florists (called loss flowers). A candle that bounces! and the visual is a perfect start to spring. Below is from the concept.
It is said that the amount of "lost flowers" that are discarded due to unsold, cancelled, or out of specification is three times the amount of food loss. saika is involved in the upcycling of lost flowers in the hope of saving them and protecting the global environment in the future, even if only a little. We are a little more environmentally conscious than usual, and enjoy a single flower for a long time. We propose sustainable flowers that will give you a little more of an uplift than usual.
C Mari Seki
AD Tsutomu Umezawa
P Tsutomu Umezawa
IRIS OHYAMA "DAIRY FIT MASK / Be-Fit MASK"I was in charge of photography for the snapshot project. I took pictures of everyday life, something good! I aimed to create modest photos that would make people think, "What a great idea!
CD Ryosuke Maeda
AD Akiko Oodate
PM Hikaru Inoue
P Tsutomu Umezawa
Model Masako Rosales Endo Rina Ishii Konan Haruka Seto Nozomi Maeda
Agency FUSION INC
Thank you very much for your continued support.
Thank you very much for your continued support this year,
and we will be closed from 2022.12.29 (Thu) ~2023.1.3 (Tue).
Please contact us at honda@umezawatsutomu.com or 080 4379 1168 if you are in a hurry.
For the Panasonic washing machine "#Measai no Sentaku" series, with the cooperation of the members of the rock band [Alexandros], each lifestyle was interviewed and photographed to recreate their daily life with a Panasonic washing machine that is actually used by the members.
CD Naoto Kawakami
AD Kengo Aoki
P Tsutomu Umezawa
Pr Tsuyoshi Onozaki
PM Yuka Sakurai
D Kai Kawanishi
Model [Alexandros] Yohei Kawakami Hiroyuki Isobe Masaki Shirai Ibu Riado
Production TAIYO KIKAKU Co., Ltd.
Agency DENTSU INC.
[Alexandros] Yohei Kawakami
I was in charge of shooting the TV commercial "Thank you for the earth!"Panther Ogata appears in the costume of "Earth's messenger". To express our gratitude to everyone who enjoys eco-friendly vegetable gardens using Hyponex, we repeatedly say “thank you”.
CD Yasuhiro Okamura(xpd)
AD Keisuke Osaka(xpd)
D Satoko Iwai(xpd)
Pr Masataka Saito Nobuyuki Hoshi (xpd)
PM Kyoko Arai(xpd)
PA Yui Moriya(xpd)
Dir Yohei Ishida
Cam Tsutomu Umezawa
L Yuki Maeshima
ART Yasuhide Kobayashi(Beard)
HM Ayako Shimotake
ST Momomi Kanda
Music Koichi Nakajima(Nakajima Music Room)
Mixer Johji Kita(IMAGICA Lab.)
Offline Shun Saito (ssense)
Online Makoto Hoashi
Model Ppanther Ogata Wakaba Nagai
Production xpd Inc.
I contribute photos to "altruism.net" operated by Nishi Honganji Temple, Kyoto, Japan. Wise men of old and new, from Shiki Masaoka to Brad Pitt, a combination of words and photos.
CANBUS STRIPES "CANBUS LOOK BOOK" YouTubers Sowanawan, Makochi, and Momochi coordinate 8-color fashion.
P Tsutomu Umezawa
ST Hiromi Kawai
HM Ena Ooyama
Model Sowanawan Makochi Momochi
"CANBUS STRIPES CANBUS LOOK BOOK"
PL Sakura Yamamoto
AD Shinnosuke Isogai
PL Kaori Hori
D Megumi Uehara
Cam Tsutomu Umezawa
L Kayoko Meakawa
ST Hiromi Kawai
HM Ena Ooyama
Woodenizing the living space. The second product is the "WOWBLE" office table. The good smell of Japanese solid cedar wood, and even if it gets dirty, it can be used beautifully for a long time if the surface is scraped again. It is precisely at times like these that you want warmth in your office.
Green Digital & Innovation Co. Genya Ishikawa
CD + C Gen Kogusuri
AD Kazuya Iwanaga
P Tsutomu Umezawa
L Maki Tsukayama
#1 "WOOBO"
https://kijinwood.com/products/woobo
#2 "WOWBLE"
"FAMILY’S BOSS" was filmed.I shot it on 16mm film like a scene from a movie.
CD Shinpei Mizumoto
PL Taiga Iwata
AD Shunichiro Saito
Dir Cezan Iseda
Cam Tsutomu Umezawa
Pr Hidehiko Ikemiya Hideto Wako
PM Yuji Hirano
Production GEEK PICTURES INC.
Agency DENTSU INC.
Shiraishi and Maiko Kanofuji. An active maiko tried the makeup remover.
SHISEIDO "Mai Shiraishi with a woman who is particular about how her makeup falls off." Maiko Edition
HM Teruaki Shinjo
HM Yuki Nishimori
Pr Shigeru Oofuruton Tomoe Urai Yuka Kimura Kengo Shiba
CD Akira Yao Kenta Nakagawa
PL + C Kyoko Nukui Akari Kamata
AD Akihiro Negishi
PL Jun Fujita Lumi Eguchi
Pr Takafumi Arimitsu Miyuki Ikeda
Pr Akifumi Obara
PM Hiroki Mizukami Hei Ting Lau
Dir Cezan Iseda(GLASSLOFT)
Assistant Dir Takeshige Hashimoto(HIGHFIVE)
Cam Tsutomu Umezawa
DIT Ryogo Tachiwada(Chapters Film inc.)
L Kayoko Maekawa
Assistant L Tatsufumi Shimada
ART Mayumi Okamoto
Cas Shigeki Mori(Proceed)
ST Mayumi Ando (Super Continental)
Kimono dressing Kaori Yakushiji
Offline Tatsuo Izumi (Cutback inc.)
Online: Nagahisa Tokunaga
Music Takashi Hara (dadab)
Mixer Yoshihito Yoshikawa
Colorist Yoshiro Kamei (SONY PCL)
Model Mai Shiraishi Kanofuji
Production Dentsu Creative Cube Inc.
Agency DENTSU INC.
Universal Studios Japan "Students! Come on, Uni-Hun! I was in charge of the graphic and commercial shooting. This is the 4th in the series featuring current high school students.
CD Rei Hanada
CP Yasuaki Nakagawa
C Asuka Tahara
PL Kazuya Kodani
AD Kaede Sasaki
Dir Masahiko Nomura
Cam Tsutomu Umezawa
Pr Hiroshi Kinugasa
Casting Kojin Nakano
Model Karen Ishikawa Maru Hinata Minami Otsuka Cocoro Ebino Akari Ohashi
Music FOMARE
Production DANCE NOT ACT inc.
Agency DENTSU INC.
I was in charge of the graphic photography for the Panasonic x Kao "#Centaku" project. October 19th is the "Enjoy Laundry Day", and this is a joint project launched to encourage people to enjoy and feel the joy of doing laundry, one of the daily chores. The following is from the official website
What is "Enjoy Laundry Day" on October 19?
October is a good month for "laundry day" with clear autumn skies during the day, both in terms of temperature and humidity. It is also a time when many dirty things come out due to sports festivals, cultural festivals, and the holiday season, and at the same time, there are more things to wash with new washing machines and detergents. We wanted to use this "laundry day" as an opportunity to conduct educational activities to encourage people to enjoy doing laundry. In order to make it a day when people can actively enjoy doing laundry, rather than just reducing the amount of housework, we established October 19th (1000 Sen 19 Toku) as a commemorative day.
CD Naoto Kawakami
AD Kengo Aoki
P Tsutomu Umezawa
Pr Tsuyoshi Onozaki
Pr Shota Kusayanagi
PM Yuka Sakurai
D Kai Kawanishi
Model Mii
Production TAIYO KIKAKU Co., Ltd.
Agency DENTSU INC.
We have a new manager.
As a result, we will be changing our contact information to the new manager's address.
If you have any questions, please contact us using the CONTACT form or the following address.
+81 80 4379 1168
honda@umezawatsutomu.com
Manager : Miki Honda
I was in charge of the filming of the Hyuga-zaka46 5th "Kimi shika Katan" smash. movie, which is a new and vertical music video that can only be seen on the smash. app released by SHOWROOM. The members are close! The members are close!
Pr Hiroto Hashimoto
PL Sota Osawa
Dir Yu Sanbonsuga
Cam Tsutomu Umezawa
CamB Kazeho Oshima
L Maki Tsukayama
LA Kota Sanshi
Art Chisumi Hasegawa
ED Daisuke Endo
TC Sota Ito
Pr Tsutomu Okutomi
PM Ayaka Seki
Production THINGMEDIA Inc.
https://smash-media.jp/channels/163
JBL "Music is Power" was introduced in Lomo Magazine which is serialized in LOMOGRAPHY JAPAN. "#itgirlie x Koyama Momo photo exhibition." was introduced in Lomo Magazine.
The "it girl" is a term used to describe women who have become celebrities. These women have an aura and charm that cannot be described in words. #ItGirly is a collection of warm film photography that captures the daily lives of these charismatic influencers. In this issue, we introduce photos taken with Diana F+, Simple Use Film Camera and Lomography film.
https://www.lomography.jp/magazine/347189-koyama-momo-itgirlie-lomography-photo-exhibition
The zine series "#itgirlie" captures the daily lives of influencers. Photographer Tsutomu Umezawa and director Cezan Iseda have been working on this photo collection. A pop-up exhibition will be held for the release of the latest edition. In addition to pre-sales of the zine, we will also be selling original T-shirts, hats and slippers, as well as Lomography cameras.
Exhibition "#itgirlie" new publication commemoration event
Session: September 18th (Sat) -September 26th (Sun)
Venue: OPEN STUDIO (FREAK ’S STORE Shibuya gallery)
1-13-1 Jinnan, Shibuya-ku, Tokyo 150-0041
TEL 03-6415-7728 HOURS 12: 00-20: 00
For more information, click here.
#itgirlie #9 Koyama Momo
2021 September Release
225mm x 300mm/ Color/ 20page/ 1500yen
Photo Tsutomu Umezawa
Plan Cezan Iseda Ryunosuke Komatsu
Tittle Design Daijiro Ohara
ONLINESTORE
JBL "Music is Power" was introduced in Lomo Magazine which is serialized in LOMOGRAPHY JAPAN. JBL's "Music is Power" was introduced in Lomo Magazine.
Lomography Color Negative film was used in the advertising shoot for JBL Portable Speakers!
https://www.lomography.jp/magazine/346053-lomography-jbl-tsutomu-umezawa-colour-negative-film-35mm
I photographed four influencers for JBL's portable speaker campaign "Music is Power. We photographed four influencers for the campaign, a snapshot advertisement shot on 35mm film.
CD Hiroaki Taki
AD Chihiro Takigami
D Seri Ogasawara
Pr Tsugiaki Tohma
P Tsutomu Umezawa
ST Ai Suganuma Hisataka Takezaki Kana Watanabe Mei Nakai
HM Kujimegumi Sugai Ksuke Moriya
Model eill shigekix Ai niina Runy Nose
Production TCJ
Agency BBDO JAPAN
"What if Ichiro was the president !?" by SMBC I was in charge of graphic photography. This is the third in the series, following the last one "Ichiro-sensei". Ichiro's inspiring words are a must-see.
CD Shota Kojima
AD Sayo Noda
PL Kairi Ogiwara, Minori Nakada
P Tsutomu Umezawa
Pr Shunji Aso, Makoto Nishino, Yusuke Mikata
PM Tomoki Obata
Art Masahiro Okajima, Yasuaki Kaneko
ST Kinue Horikoshi
HM Yohji Fujiwara
Model Ichiro
Production TOHOKUSHINSHA FILM CORPORATION
Agency Hakuhodo Inc.
"What if Ichiro was the president !?" by SMBC
I photographed the legend "Natsuko Momota" with a large format camera. We used the pre-release Polaroid "LOMOGRAFLOK" to make the shoot fun.
P Tsutomu Umezawa
ST Shihomi Seki
HM Chie(KIND)
Model Kanako Momota
EDIT Shinya Hachiohji
Universal Studios Japan "Students! Come on, Uni-Hun! I was in charge of the graphic and commercial shooting. This is the third in the series featuring current high school students. This time, the models were three popular members of Pop Teen and Seventeen magazines.I took this photo with a 28mm compact camera in a snapshot mood.
Common
CD Rei Hanada
CP Yasuaki Nakagawa
C Asuka Tahara
PL Kazuya Kodani
AD Kaede Sasaki
Casting Kojin Nakano
Model Riko Akita Shiori Nagase Riko
Agency DENTSU INC.
CM
Dir Masahiko Nomura
Cam Tsutomu Umezawa
PM Kenichiro Shimada
Production Director Nao Nishizawa
Music KALMA
Production Toei Commercial Film Co.,Ltd.
GR
P Tsutomu Umezawa
Pr Yusuke Kano
Production OSAKA SENDEN KENKYUSHO.CO.,LTD.
I served as a selector for the February issue of Commercial Photo's "MONTHLY ADVERTISING. I was wondering what the selection process would be like, given that we had to refrain from placing graphic advertisements due to the Corona disaster. I selected the graphic for "Iichiko". The beauty of the photo stands out because it is now.
Selector :
Tsutomu Umezawa Takashi Tomita Gen Kogusuri
Genkosha COMMERCIAL PHOTO 2021/2 Price: 1,600 yen + tax
I was given the opportunity to talk about what I felt and thought about 2020. Thanks to editor Samejima, I was able to speak too honestly during the interview.
〜The February issue of Commercial Photo "Photographer's 2020 Activity Report〜
Due to the new coronavirus, 2020 is a year unlike any other that we have experienced. For Misan the photographer, too, the impact has been profound and the outlook for the future difficult. In this special feature, "2020 Photographers' Activity Report," we introduce 36 photographers who have taken advantage of this difficult time to improve their shadow environment, focus on their work, launch new projects, and engage in a variety of other activities driven by their creative spirit. I'm looking forward to seeing what you all do in 2021!
Atsushi Yagi／Orie Ichihashi／Jun Imajo／Norihiko Okimura／Yoshihiko Ueda／Kazuhiro Sekine
Tomohisa Kinoshita／Rikiya Nakamura／Akio Tomari／Akiko Tsunoda／Hiro
Akihiko Nagumo／Shohei Takenaka／Ryohei Sato , Yasuyuki Akiba , Kazuki Takano／Tsukao
Tsutomu Umezawa／Nobuto Osakabe／Masayuki Hayashi／Tatsushi Yuasa／Hayato Iki／Shohei Shoji
Makoto Nakamori／Masanori Ikeda／Naohiko Hoshino／Gentaro Ishizuka／Yumiko Inoue
Kousuke Matsuki／Hidekazu Maiyama／Kenichi Muramatsu／Shinya Sato／Tenten／Satoru Takayanagi
Takeshi Shinto／Koji Ueda／Shuichi Tsunoda
Genkosha COMMERCIAL PHOTO 2021/2 Price: 1,600 yen + tax
LomoGraflok - The world’s first Instant Back for 4×5 cameras using Fujifilm Instax Wide film! This is a long-awaited addition to the large format photographer’s toolkit, developed with large format professionals. You can now achieve stunning details and shallow depth of field using instant film! Preorder the #LomoGraflok today and save 10%. Estimated Shipping April 2021. For more information, please visit the Lomography Japan online store
First impressions of LOMOGRAFLOK 4×5 INSTANT BACK: Photographer Tsutomu Umezawa
Mori Building's "Living in TOKYO." was selected for "PICK UP" in the December issue of Commercial Photo. was selected for "PICK UP" in the December issue of Commercial Photo. Mr. Ryosuke Miyashita, art director, comments on the process of creation.
CD + C Muneyuki Fujimoto
CD Kaoru Sugano
AD Ryosuke Miyashita
D Reiko Tamura
Pr Ryo Ikeda
PM Taiki Nishimura, Haruka Tanji, Shin Kato
Production P.I.C.S. Co., Ltd.
Agency DENTSU INC.
Photographers
Tsutomu Umezawa, Yuji Inagaki, Mayuko Sato
Takeshi Takagi, Chikashi Kasai, Shingo Wakagi, Ryohei Takanashi
Genkosha COMMERCIAL PHOTO 2020/12 Price: 1,600 yen + tax